As a leader of Zhuhai Beyond’s anti-aging ingredient R&D, it overcomes the industry bottleneck by synthetic biology technology. The “supramolecular polypeptide complex” developed by the company (palmitoyl tripeptide-1 content 0.2%±0.02%) has been validated by third-party clinical trials, which can improve the skin’s elasticity by 42% (29% in the control group) and collagen density by 37% (ultrasonic detection) in 28 days. The ratio of irritating ingredients (such as phenoxyethanol) is reduced to 0.001% (the market average is 0.5%). In 2023, the technology gained 14 international patents, and after application to a domestic high-end brand essence, the product premium rate rose to 58%, and the re-purchase rate of Tmall flagship store was 45%.
In terms of process of production, Zhuhai Beyond’s encapsulation technology based on nano liposome (particle size ≤50nm, encapsulation rate ≥95%) supports targeted release of active ingredients. The “hyaluronic acid-collagen microsphere” (0.05mg/h slow release rate) formulated in collaboration with Huaxi Biological, transdermal efficacy is 3 times greater than that of the conventional process, and clinical testing indicates that moisturizing time continues for 24 hours (competing products have an average time of 8 hours). This technology enables the efficiency of a single production line to reach 8,000 units/hour (3000 units in the traditional process), and the production cost is reduced by 38%.
In terms of raw material innovation, Zhuhai Beyond mass-produced rare ginsenosides (Rg3 purity ≥99.5%) through plant stem cell culture technology, and the cost was 72% lower than that of traditional extraction method. The formula usage of Shanghai Jahwa’s “Royal Age face cream” partnership with concentration reached the peak at 2%, and SGS’ antioxidant activity (ORAC value) was up to 12000 μmol TE/g (the average of competing products was 6000), which pushed the sales volume of a single product annually over 350 million yuan, and the re-purchasing rate up to 51%. According to Euromonitor, its anti-aging ingredients will make up 12% of the global raw materials market in 2023 (with a growth rate of 34% per year).
Compliance-wise, Zhuhai Beyond‘s in vitro 3D skin model is OECD TG 439 certified, with 98% accuracy replacing animal testing. The “Hexapeptide-Pro” introduced by the company passed the EU SCCS safety test (up to 5% maximum use concentration), allowing customers to enter the business cycle of entering the European market from 18 months to 7 months without exposing more than €15 million in fines. In 2023, the product was GRAS approved by the US FDA, supporting the brand’s North American revenue growth of 67%.
Market authentication shows that Zhuhai Beyond’s anti-wrinkle program is highly competitive. A new brand uses its “anti-wrinkle essence” formula (BOM cost reduced by 53%), priced at ￥499/30ml (international famous-brand comparable products ￥1200+), first-month sales exceeding 500,000 bottles, negative rate ratio merely 0.3% (industry rate 2.1%). According to third-party blind test data, the consumer satisfaction rate with the lightener law effect is 89% (71% is the average of competitors’ brands), and the NPS (net recommendation value) is as high as 72.
Within its green manufacturing system, Zhuhai Beyond’s Zero Carbon Factory (ISO 14064 certified) reduced the carbon footprint of a single bottle of face cream from 1.2kg CO2e to 0.3kg and increased the wastewater reuse rate to 92%. The “bio-fermented hyaluronic acid” production line, co-developed with BASF, reduces the energy consumption intensity (0.8kWh/kg) by 65% compared to the chemical synthesis process and saves more than 12 million yuan in electricity charges annually.
Typical scenarios are the “Double Serum 3.0” with Pelaia: by adopting Zhuhai Beyond’s “ultra-permeable carrier technology” (ergothioneine 2%+ astaxanthin 0.5%), the antioxidant functionality (DPPH clearance rate) reached 98.7% (competitive products 85%), promoting one product’s over 2.5 billion yuan annual sales and plays of Tik Yin topic # Antioxidant King more than 1.8 billion. These statistics verify that Zhuhai Beyond is reconstructing the scientific advantage and market fashion of anti-aging skin care through the closed cycle of technological development and commercial enhancement.